The days of games, riddles, mazes, and jokes on cereal box backs are long gone. Manufacturers are now serving out generous portions of woke leftist propaganda to consumers with an abundance of sugar, artificial coloring, and preservatives.

After news of Kellogg’s Froot Loops advertising a digital library “with equity, diversity, and inclusion content” began to circulate on social media, many former fans are considering a boycott. The content was marketed on cereal boxes in Canada.

“Let’s loop together. Celebrate the diversity that makes our world colorful,” the message on the boxes proclaimed in both English and French.

However, conservatives are not fond of the notion because they are aware that diversity, fairness, and inclusion policies have often been used as a means of persuading young people to reject gender stereotypes.

All users who verify they are at least 13 years old are granted limited access to the digital library website, which is co-sponsored by the Boys and Girls Clubs of Canada. Users can gain extra access by entering the code included in the specially designated Froot Loops boxes.

One of the titles on the more general website includes “Loop Together on Gender Empowerment,” which appears with the description, “We are so much more than our gender identity and the expectations that come with it. Explore content to help empower everyone to be their own unique selves.”

One of the first social media accounts to inform parents about the effort was End Wokeness, which has almost two million followers.

The account says, “Fruit Loops is now encouraging kids to go online and read their free library of woke propaganda.”

Fruit Loops is now encouraging kids to go online and read their free library of woke propaganda pic.twitter.com/uLaP0TGfXB

— End Wokeness (@EndWokeness) November 19, 2023

Libs of TikTok warned her 2.6 million social media followers that Kellogg’s “wants to indoctrinate your children with breakfast cereal. Stop giving them your money!”

Customers should visit PublicSquare, a website that aims to “connect freedom-loving Americans to the businesses that share their values,” as the article encourages them to do.

Fruit Loops promotes free access to a digital library on their cereal boxes for kids. The library offers a range of books to teach kids themes of “equity, diversity, and inclusion.”

.@KelloggsUS wants to indoctrinate your children with breakfast cereal. Stop giving them your… pic.twitter.com/RMy2BBIRbR

— Libs of TikTok (@libsoftiktok) November 19, 2023

A few online users reposted the posts without any commentary.

Hey parents, do your kids like Kellogg’s cereal? ???? https://t.co/sPknAjjPVl

— John Rich???????? (@johnrich) November 19, 2023

Others couldn’t resist adding their own editorial comments. “Kids starting the day off right with 6 servings of sugar and a side of woke indoctrination,” said another social media user.

Kids starting the day off right with 6 servings of sugar and a side of woke indoctrination

— Western Lensman (@WesternLensman) November 19, 2023

“To hell with Kelloggs. Boycott them out of existence,” one X user posted.

“Yeah, that’s creepy and needs the Bud Light treatment,” another wrote, referring to a boycott against the beer brand that caused the company to take a huge financial hit after it partnered with transgender influencer Dylan Mulvaney in April.

“Froot Loops Is in Hot Water,” read a headline about the threatened boycott in Newsweek.
That liberal outlet painted the DEI campaign in glowing terms, saying, “purchasers and their families can use the resource to learn how incredibly colorful and diverse the world can be.”

The article made a point of mentioning that “a host of other X users mocked the outrage displayed.”

It included a critical post from someone who complained, “How sad of a person do you have to be to get upset over Kellogg giving kids access to free digital books and believing its ‘indoctrinating?’ I remember when cereal boxes did give away books inside of them.”

Newsweek reported that Kellogg’s is all in on equity, diversity, and inclusion, having announced in April that it was “on track to achieve its own ED&I goals behind the scenes, with regards to gender and racial representation.”

“The company has set a global management goal of having a 50/50 gender parity at management level by the end of 2025. By the same deadline, it is also aiming to bring the number of racially underrepresented talent at the management level up to 25 percent.”

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