American beer drinkers were shocked when giant Anheuser-Busch announced it was partnering with a trans “personality” to sell Bud Light. One of the company’s VPs defended the decision, saying it made the brand more “inclusive” and reach more customers.
Because, you know, the one thing missing from beer sales were all those transgenders.
The backlash was pretty quick. Everyone from common barflies to celebrities was disgusted by the company’s decision to put politics over customers. A boycott happened immediately, as people chose to drink from one of millions of options over Bud Light. And now, the company might be regretting what it did.
From Fox News:
Beer juggernaut Anheuser-Busch has seen its value nosedive roughly $5 billion since Bud Light’s polarizing partnership with transgender activist Dylan Mulvaney.
As of Wednesday’s close, Anheuser-Busch has fallen 5.02% and lost $4.562 billion in market cap, according to Dow Jones Market Data Group.
The stock was $66.73 per share on March 31 and closed at $63.38 on Wednesday.
Ouch. Anheuser-Busch lost around $5 billion ever since it embraced transgenderism. The company saw it stock plummet after it went woke. The company insulted its customer base, claiming that putting the face of a man calling himself a woman was celebrating “girlhood.”
I don’t know who is really over marketing at Bud Light, these days. But they clearly have no idea what they are doing. Nor do they even understand their product and customer base (nor what “girlhood” means).
Anheuser-Busch is a large company with a variety of products so far untainted by transgenderism. But it is likely this boycott will spread to their other drinks. Meaning, they could stand to lose much more than $5 billion.
This backlash is the result of Anheuser-Busch’s own stupidity. They didn’t have to drag a divisive political issue into selling beer. This wasn’t about inclusivity; this was about a woke company trying to force its views onto regular Americans.
And regular Americans are fighting back with a vengeance. Most beer lovers already hated Bud Light, because it’s terrible. But now Anheuser-Busch is giving them a reason to ditch all their other beers.